Minimum | Budget | Commended | Conservation | Museum
Fine Art Trade Guild Picture Framing Standards
Watson & MorrisĀ work to the picture framing standards set by the Guild. These principles are as follows:
- To set a consistent bench-mark of picture framing standards
- Enable customers to make an informed choice of different levels of framing to suit customers’ individual needs
- To enable customers to compare quotations on a ‘like-for-like’ basis. It is essential to demonstrate why a job may be priced above that given by a competitor and why a framer is recommending a particular level of framing
- A marketing tool; to show customers there is more to framing than meets the eye
- To educate framers
- To ensure frames are all constructed to a professional standard following the Guild practices by Guild Commended Framers. The levels of service are detailed on the pages below:
- Watson & Morris only work to Commended level and above.
Minimum | Basic Frame, at a minimum cost. | More Info |
Budget | A visually acceptable frame at a budget price. | More Info |
Commended | To visually enhance artwork and give a moderate level of protection | More Info |
Conservation | To visually enhance artwork and offer a high level of protection | More Info |
Museum | To visually enhance artwork and offer the ultimate level of protection | More Info |